Post by account_disabled on Mar 9, 2024 1:48:26 GMT -5
A tool, the newsletter, which allows anyone who uses it to obtain very precise data for the segmentation of users to be transformed into real customers. As regards the current year and the near future, there are a series of trends that affect the digital universe at 360° but which, applied correctly specifically to newsletters, will allow us to increase what in jargon is defined as ROI (Return On Investment) and, therefore, to improve the performance linked to its products and/or services . Let's see in detail what will be the added values that will make your newsletters better and more performing.
To start, let's start with what will probably be the top trend , because it directly affects engagement and interaction with users. We're talking about interactivity . To better understand Hong Kong Telegram Number Data what it is, let's take a concrete example and, to make it more intuitive, let's think about it in a simple and schematic way. Situation: Let's imagine we own a business, say a restaurant, and we want to advertise our new menu . Possibility of content for your newsletter: - A nice static infographic that presents the menu with all the dishes that can be enjoyed in our restaurant; - A gallery, or a carousel , with captivating images of our best dishes; a real menu to browse, in short, as if the customer were physically in the restaurant.
Question: In your opinion, what type of content would work best? Almost certainly, the second. In fact, it is more likely to capture the potential customer's attention and entice him to come to your restaurant to try the recipes offered. In addition to the interactive aspect of your newsletters, there are at least two others to take care of carefully: automation and personalization . In fact, when setting up the sending of your emails, using and selecting the right parameters can allow you, for example, to automatically contact those who have not completed a purchase, or those who do not complete the registration for your newsletter. This is a strategy that inevitably increases your chances of achieving your set goals , with as little effort as possible.
To start, let's start with what will probably be the top trend , because it directly affects engagement and interaction with users. We're talking about interactivity . To better understand Hong Kong Telegram Number Data what it is, let's take a concrete example and, to make it more intuitive, let's think about it in a simple and schematic way. Situation: Let's imagine we own a business, say a restaurant, and we want to advertise our new menu . Possibility of content for your newsletter: - A nice static infographic that presents the menu with all the dishes that can be enjoyed in our restaurant; - A gallery, or a carousel , with captivating images of our best dishes; a real menu to browse, in short, as if the customer were physically in the restaurant.
Question: In your opinion, what type of content would work best? Almost certainly, the second. In fact, it is more likely to capture the potential customer's attention and entice him to come to your restaurant to try the recipes offered. In addition to the interactive aspect of your newsletters, there are at least two others to take care of carefully: automation and personalization . In fact, when setting up the sending of your emails, using and selecting the right parameters can allow you, for example, to automatically contact those who have not completed a purchase, or those who do not complete the registration for your newsletter. This is a strategy that inevitably increases your chances of achieving your set goals , with as little effort as possible.