Post by account_disabled on Mar 7, 2024 3:36:59 GMT -5
Can the podcast also play an important role in B2B web marketing strategies? The numbers would be enough to dispel any doubts. There are 2,713,126 podcasts in the world and there are 117,846,997 episodes (source: Listen Notes , data updated in October 2021). A veritable sea of content circulating on the web, which listeners search for voluntarily or come across by chance. More or less long audio, which keeps you company during your lunch break, while travelling, even in the car or simply at home. If the main podcasts, again according to Listen Notes, are in English (1,626,613) and of American origin (1,738,701), it must be said that Italy's position on the world scene is not that bad.
The podcasts published in the Peninsula are 26,638 and occupy Germany Phone Number ninth position in the ranking. And Italians particularly like this new audio content, so much so that, according to research by NielsenIQ for Audible , presented on the occasion of "Mondo Podcast", the space dedicated to the universe of podcasting within the Camogli Communication Festival , Italians who listened to a podcast at least once in 2021 are 14.5 million (there were 13.9 in 2020 and 12.1 in 2019). A success, therefore, demonstrated by the numbers. And if 2+2 equals 4, the podcast rightfully becomes one of the elements of a winning web content marketing strategy , and not just for B2C.
Source: Listen Notes, data updated as of 10.28.2021 PODCAST, there is a place for technology At a global level, in the top three of the most listened to topics, again according to Listen Notes, are culture and society, education and art. Technology ranks thirteenth . What does this data mean for companies operating in the tech world, particularly B2B? At a first, superficial reading, it might indicate a lack of interest in the topic on the part of listeners, but a more in-depth analysis leads straight to another path, paved with good opportunities: First of all, we must consider that most users listen to podcasts to learn something new ; Secondly, entering an untapped segment can result in a truly unique opportunity for a company to generate new leads and fans of the brand.
The podcasts published in the Peninsula are 26,638 and occupy Germany Phone Number ninth position in the ranking. And Italians particularly like this new audio content, so much so that, according to research by NielsenIQ for Audible , presented on the occasion of "Mondo Podcast", the space dedicated to the universe of podcasting within the Camogli Communication Festival , Italians who listened to a podcast at least once in 2021 are 14.5 million (there were 13.9 in 2020 and 12.1 in 2019). A success, therefore, demonstrated by the numbers. And if 2+2 equals 4, the podcast rightfully becomes one of the elements of a winning web content marketing strategy , and not just for B2C.
Source: Listen Notes, data updated as of 10.28.2021 PODCAST, there is a place for technology At a global level, in the top three of the most listened to topics, again according to Listen Notes, are culture and society, education and art. Technology ranks thirteenth . What does this data mean for companies operating in the tech world, particularly B2B? At a first, superficial reading, it might indicate a lack of interest in the topic on the part of listeners, but a more in-depth analysis leads straight to another path, paved with good opportunities: First of all, we must consider that most users listen to podcasts to learn something new ; Secondly, entering an untapped segment can result in a truly unique opportunity for a company to generate new leads and fans of the brand.